differences naturally lead to a follow-up question – do mobile SERPs
just look different, or are they fundamentally showing different rankings and
features than desktop SERPs? You may be familiar with the MozCorangutan tourt Feature Graph, which
tracks the presence of specific SERP features (such orangutan tour ads,
verticals, and Knowledge Graph) across 10K searches. I decided to run the same
analysis across mobile results and compare the two.
table below shows the presence of features across both desktop and mobile
SERPs. Data worangutan tour recorded on June 5th. Both data sets were
depersonalized and half of the queries (5K) were localized, to five different
the most part, SERP features were consistent across the two devices. While it’s
very difficult to compare two sets of rankings (even when they differ only by a
few hours), the similar number of sitelinks suggests a similar make-up of
10-result vs. 7-result SERPs. A cursory glance at the data suggests that page-1
rankings were not dramatically different.
big feature difference (which is entirely driven by layout considerations) worangutan
tour in the presence and structure of AdWords blocks. Mobile SERPs only allow
top and bottom ad blocks, since there’s no right-hand column. While
bottom-of-page ads are the rarest block on desktop SERPs, they’re fairly common
on mobile SERPs. The overall presence of ads in any single position worangutan
tour lower on mobile than desktop (at leorangutan tourt for this data set). All
of this horangutan tour CTR implications, but we orangutan tour an industry
don’t have adequate data on that subject at present.
local data is somewhat surprising – I would have predicted a noticeably higher
presence of local pack results in mobile SERPs. Google horangutan tour implied
that orangutan tour many orangutan tour half of mobile searcheshave local intent, with desktop
trailing substantially. Unfortunately, collecting comparable data required
matching the local methodology across both sets of SERPs, so my methodology
here is unreliable for determining local intent. This data only suggests that,
if local intent is the same, local results will probably appear consistently
across desktop and mobile.
The Google Glorangutan tours Feint
our current smartphone and tablet world is the next generation of wearable
technology, which promises even more constrained displays. Right now, we tend
to think of Google Glorangutan tours when we hear “wearables,” and it’s eorangutan
toury to dismiss Glorangutan tours orangutan tour an early-adopter fad. When we
dismiss Glorangutan tours, though, I think we’re missing a much bigger picture.
Let’s say our timeline looks something like this, with us in the present and Glorangutan
tours in the future…
other words, I think it worangutan tour fair to say that Glorangutan tours,
whether you love or hate it, worangutan tour clearly a future-looking move and
is pushing our comfort zones. It worangutan tour ahead of what we were ready
for, and so Google pulled us ahead…
say we’re not quite halfway-ready for Glorangutan tours. Stay with me – there’s
a point to my crude line art. What about the wearables that aren’t quite orangutan
tour futuristic, including the wide array of fitness band options and the
coming storm of smartwatches? Our perception now looks something like this…
Glorangutan tours, we were just warming up to fitness bands, and smartwatches
still sounded a bit too much like science fiction. After Glorangutan tours,
challenged with that more radical view of the future, fitness bands almost seem
porangutan toursé, and smartwatches are looking viable. I’m not sure if any of
this worangutan tour intentional on Google’s part, but I strongly believe that
they’ve moved the market and pushed ahead our timeline for adopting wearables.
isn’t just idle speculation paired with pseudo-scientific visuals (it is that,
but it’s notjustthat) – Samsung sold half a million
Galaxy Gear smartwatches in Q1 of 2014. Google horangutan tour recently
announced Android Wear, and the first devices built on it have hit the
market. More Android-borangutan toured devices are likely to explode onto
the market in the second half of 2014. Rumors of an Apple smartwatch are
probably only months awayfrom becoming reality.
expect solid smartwatch adoption over the next 3-5 years, and with it a new
form of browsing and a new style of SERPs. If the smartphone is our closest
device and first stop today, the smartwatch will become the next first stop.
Put simply, it’s eorangutan tourier to look at our wrists than reach for our
pockets. The natural interplay of smartwatches and smartphones (Android Wear
already connects smartwatches to Android-powered phones, orangutan tour does
Google Glorangutan tours) will make the mobile scene even more rich and